TITLE: Web Manager/Social Media Specialist
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FLSA STATUS: Exempt
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QUALIFICATIONS:
\r\nBachelor’s degree in marketing, media communications, communications, public relations or journalism; three to five years of experience in digital, social media and website management; proven work experience as a social media coordinator or related field; or any equivalent combination or training and experience which provide the required knowledge, skills and abilities for the role.
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APPLICANT MUST UPLOAD:
1. Transcript
2. Resume
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DUTIES AND RESPONSIBILITIES:
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Manages the day-to-day social media communications activities with limited supervision, and with support from the Associate Superintendent of Communications and Community Engagement.
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Develops, maintains, executes and monitors digital communications strategies and campaigns that build a strong, engaged community of students, families, staff and community stakeholders.
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Delivers original, high-quality content, stories, information and brand messaging to the CCS community.
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Writes, records, photographs, designs, edits and posts material for use across social media; content gathered via avenues such as visits to schools, meetings, programs and special events.
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Monitors social media instant messages and conversations and alerts the Associate Superintendent about challenging discussions, opinions and interests regarding the district; coordinates online feedback and responses to inquiries.
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Plans and executes digital media strategies including production and posting for digital platforms and social media channels including Facebook, Twitter, Instagram, YouTube and LinkedIn; generates, manages, schedules and monitors content for each platform; generates a monthly report to assess social media tactics and enhance messaging.
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Develops, implements and manages innovative ideas/promotions/campaigns to drive greater engagement and grow external communities.
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Provides creative, technical and graphic support for digital media concepts.
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Serves as Cumberland County Schools’ District Web Manager. Manages/maintains multiple department sites.
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Develops and facilitates Blackboard Training and open labs for all school and department Web Managers.
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Reviews and approves requests for new department websites and user accounts.
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Serves as point of contact (POC) for all Web Managers. Provides direction, technical support, and resources to all school and department Web Managers on creating, maintaining, and enhancing a total of 147 websites.
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Supervises and analyzes work of web managers and makes recommendations for improvements.
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Writes/edits web stories and adds them to front page of website.
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Provides copyediting support to department.
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Serves as POC with Eplee representatives that manage the CCS Work Perks employee discount website.
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Manages and maintains the School System’s Communications’ Intranet Portal; and School News Contacts portals.
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Manages databases of CCS’ Handbook Acknowledgements and provides requested information for the Risk Management Department and the Board Attorney.
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Researches and gathers information to create ads for external publications, i.e., Pocket Guide, Relocation Guide, MLK Prayer Breakfast, CTE, etc.
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Assists with the development of print materials for selected projects including the Annual Report and other district publications.
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Supports and assists with the coordination and organization of special events in collaboration with other staff members, including Back-to-School administrative meetings, Board recognitions, High School graduations, Teacher of the Year and Principal of the Year celebrations, family engagement events hosted by the district, and any other project/program planned by the department.
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Attends and takes photos at all monthly School Board meetings.
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Provides photography services as needed for district activities.
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Maintains a high level of confidentiality.
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Works flexible hours, including nights and weekends, as necessary to provide prompt responses to social media inquiries and publish timely posts regarding district events on social media and/or the website.
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Serves as team player and role model for other employees in the organization; demonstrates a commitment to continuous quality improvement; supports and exhibits organizational core values of caring, respect, integrity, responsibility, high expectations, being customer driven, and valuing fairness.
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Performs other duties and accepts responsibilities as assigned by the Superintendent.
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PHYSICAL REQUIREMENTS:
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Must possess visual acuity to operate a computer, prepare and maintain records.
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Must have finger dexterity and be able to physically perform the basic life functions of talking, hearing, walking, and repetitive motion.
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SPECIAL REQUIREMENTS:
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Background check with local and state law enforcement agencies required.
\r\nMust possess a valid North Carolina driver’s license.
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