{"success":true,"message":"","validationErrors":[],"value":{"jobInfo":{"jobId":5974802,"jobTitle":"Social Media & A/V Production Specialist","infoURL":"https://everett.tedk12.com/hire/ViewJob.aspx?JobID=2454","externalJobCode":"2454","applicationDeadline":null,"displayDate":"2026-10-28T04:00:00","internalDisplayDate":"2026-10-28T04:00:00","postDate":"2026-10-28T14:21:33","startDateShowDay":1,"startDate":null,"jobStatusID":30,"unionID":0,"unionName":null,"jobDescription":"<h1 style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>Social Media & A/V Production Specialist</strong></span></h1>\r\n<p><strong>Join a Growing Media Team at Everett Public Schools!</strong></p>\r\n<p><span style=\"font-weight: 400;\">Our Educational Television Studio is expanding!&nbsp; We are building a modern, dual-engine media team to elevate how we capture, broadcast, and share the incredible stories happening across our school district and community.&nbsp; Located inside the Everett High School TV Studio, we are hiring two distinct, parallel roles at the same time: a </span><strong>Digital Media & A/V Production Specialist</strong><span style=\"font-weight: 400;\"> and a </span><strong>Social Media & A/V Production Specialist</strong><span style=\"font-weight: 400;\">.</span></p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: 400;\">Together, these two positions will form the operational backbone of our Studio. While both roles share a strong, hands-on technical foundation in broadcast production, studio equipment maintenance, and district-wide Audio/Video school support, they split creatively to conquer different media landscapes.&nbsp; The </span><strong>Digital Media Specialist</strong><span style=\"font-weight: 400;\"> anchors our long-form broadcast editing, technical control room engineering, and equipment oversight.&nbsp; The </span><strong>Social Media Specialist </strong><span style=\"font-weight: 400;\">acts as our agile storyteller, on-camera community voice, and short-form vertical video expert.</span></p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: 400;\">If you are a technically skilled media creator who loves to problem-solve and wants to shape the next chapter of Everett Public Schools&rsquo; Educational Programming, we want you on our team!</span></p>\r\n<h1><span style=\"font-size: 14pt;\"><strong>Position Summary:</strong></span></h1>\r\n<p><span style=\"font-weight: 400;\">The Social Media & A/V Production Specialist is a high-energy, hybrid role that combines professional A/V field production with modern social media strategy. This role acts as the public voice, storyteller, and community bridge for the station. The ideal candidate is equally comfortable behind a cinema camera capturing raw footage, hosting on-camera student spotlights, or editing rapid-turnaround vertical videos (e.g. Instagram and Facebook Reels) to drive digital engagement. This individual ensures that the station's broadcast content is successfully reimagined to capture attention across mobile and social platforms.</span></p>\r\n<h1><span style=\"font-size: 14pt;\"><strong>Essential Duties and Responsibilities:</strong></span></h1>\r\n<h2><span style=\"font-size: 12pt;\"><strong>Social Media Optimization & Content Creation (80%)</strong></span></h2>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><strong>Micro-Content Production: </strong><span style=\"font-weight: 400;\">Re-edit, optimize, and transform long-form broadcast footage, sports packages, and community stories into engaging short-form vertical video formats (e.g. Instagram and Facebook Reels, YouTube Shorts).</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>On-Camera Hosting & Field Reporting: </strong><span style=\"font-weight: 400;\">Serve as an occasional on-camera personality, interviewer, and host for school district events, sports sidelines, student features, and community spotlights, when needed.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Platform Strategy & Execution: </strong><span style=\"font-weight: 400;\">Manage the daily publishing, copy writing, and scheduling of content across the station's active social accounts (e.g. Instagram, Facebook, Youtube, with more coming soon).</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Graphic & Asset Design: </strong><span style=\"font-weight: 400;\">Utilize asset bundles, photography, and templates to design highly engaging promotional graphics, video thumbnails, and event announcements.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Analytics Tracking: </strong><span style=\"font-weight: 400;\">Monitor platform insights, video retention rates, and follower growth trends to adjust content strategies for maximum audience reach.</span></li>\r\n</ul>\r\n<h2><span style=\"font-size: 14pt;\"><strong>Field Production, A/V Support & Community Engagement (20%)</strong></span></h2>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><strong>Day-to-Day Troubleshooting: </strong><span style=\"font-weight: 400;\">Act as a primary point of contact for district staff experiencing immediate A/V issues (e.g., malfunctioning audio systems, projectors, microphones, miscellaneous displays, etc.), and escalating complex issues to the Digital Media Specialist where necessary.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Equipment Organization & Support: </strong><span style=\"font-weight: 400;\">Assist in maintaining and organizing the studio's physical gear space, with direct ownership over mobile/field social gear packages (e.g. camera kits, wireless lavalier mics, gimbals, ring lights, portable LED interview kits, etc.).</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>General Event Support: </strong><span style=\"font-weight: 400;\">Collaborate on the physical setup and breakdown of audio/video systems, microphones, and screens for school activities and performances, ensuring smooth logistics while identifying opportunities to capture live public relations content.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Production Crossover Support: </strong><span style=\"font-weight: 400;\">Act as a critical field crew member (camera operator, audio technician, grip) for major live remote broadcasts, including sports games, graduation ceremonies, and school committee meetings, when needed.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Audience Interaction & Student Mentorship: </strong><span style=\"font-weight: 400;\">Manage public-facing social media comments and inquiries with a professional public relations approach. Help guide high school students interested in digital marketing and mobile video journalism.</span></li>\r\n</ul>\r\n<h1><span style=\"font-size: 14pt;\"><strong>Core Competencies & Physical Demands:</strong></span></h1>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><strong>Outgoing Personality & Public Presence: </strong><span style=\"font-weight: 400;\">Must feel confident, articulate, and professional when presenting on-camera or interviewing members of the public and student body.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Collaboration & Patience: </strong><span style=\"font-weight: 400;\">Ability to work side-by-side with a Digital Media counterpart and assist district faculty & students with a helpful attitude.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>High-Speed Adaptability: </strong><span style=\"font-weight: 400;\">Strong ability to keep pace with online trends, pivot content strategies quickly, and hit tight publishing deadlines.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Availability: </strong><span style=\"font-weight: 400;\">Flexibility to work evenings or weekends to cover school committee meetings, sports games, or community events (evening events often begin at 6pm or later; weekend events are rare but necessary).</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Physical Requirements: </strong><span style=\"font-weight: 400;\">Ability to lift and carry up to 50 lbs of production equipment, climb stadium bleachers and ladders safely, and remain standing for extended periods (e.g. while operating a camera).</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Background Check: </strong><span style=\"font-weight: 400;\">Must pass background checks, which include Massachusetts fingerprint check,&nbsp; CORI, SORI, and DCF background checks to work within a school building.</span></li>\r\n</ul>\r\n<h1><span style=\"font-size: 14pt;\"><strong>Qualifications and Technical Requirements:&nbsp;</strong></span></h1>\r\n<h2><span style=\"font-size: 12pt;\"><strong>Required Technical Skills</strong></span></h2>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><strong>Camera & Mobile Rig Operation: </strong><span style=\"font-weight: 400;\">Operational knowledge of Sony Full-Frame Cinema Cameras (FX3, FX6, FX9) and mirrorless photography cameras&nbsp; (Sony &alpha;1 II, &alpha;9 III) (</span><em><span style=\"font-weight: 400;\">or equivalent</span></em><span style=\"font-weight: 400;\">). Expert familiarity with mobile production gear such as wireless audio transmitters, gimbals, portable LED lighting kits.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Short-Form Video Editing: </strong><span style=\"font-weight: 400;\">Advanced proficiency editing fast-paced vertical video inside Blackmagic Design DaVinci Resolve Studio. Knowledge of mobile-first platforms (CapCut, Adobe Premiere Rush) also considered.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Digital Design & Copywriting: </strong><span style=\"font-weight: 400;\">Strong skills in graphic design via Canva and Adobe Photoshop/Illustrator, alongside excellent copy writing skills tailored for diverse social audiences.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Platform-Native Tools: </strong><span style=\"font-weight: 400;\">Expert command of third-party scheduling tools, platform algorithms, auto-caption workflows, and trending applications.</span></li>\r\n</ul>\r\n<h2><span style=\"font-size: 12pt;\"><strong>Desired Technical Skills (Highly Preferred)</strong></span></h2>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experience running live-streaming setups and productions (e.g., streaming live to YouTube, Facebook, Instragram, often directly from the field).</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Familiarity with multi-camera control room structures and related equipment.</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experience with Ross Video&rsquo;s Carbonite Ultrix FR5 production switcher/router, Xpression graphics, and Mira+ Replay servers.</span></li>\r\n</ul>\r\n<h2><span style=\"font-size: 12pt;\"><strong>Education & Experience</strong></span></h2>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><strong>Education: </strong><span style=\"font-weight: 400;\">Associate&rsquo;s degree or higher in Marketing, Digital Media, Communications, Public Relations, or a related field (equivalent professional experience considered).</span><span style=\"font-weight: 400;\"><br /><br /></span></li>\r\n<li style=\"font-weight: 400;\"><strong>Experience: </strong><span style=\"font-weight: 400;\">3&ndash;5 years of professional experience in multimedia production as well as in managing brand social channels, producing mobile-first video content, and performing on-camera for public-facing work. Experience in an educational or public access environment is highly desirable.</span></li>\r\n</ul>\r\n<p><strong>Position Type: </strong><span style=\"font-weight: 400;\">This is an exempt, non-union position: Full-Time, twelve-month work year.&nbsp;</span></p>\r\n<p><strong>Location: </strong><span style=\"font-weight: 400;\">Located within Everett High School - 100 Elm St, Everett, MA 02149</span></p>\r\n<p><strong>Salary Range: </strong><span style=\"font-weight: 400;\">$60,000 &ndash; $80,000 annually. Salary is commensurate with experience and education.&nbsp;</span></p>\r\n<p><strong>Reports To:&nbsp; </strong><span style=\"font-weight: 400;\">Everett Public Schools Video Engineer</span></p>\r\n<p>&nbsp;</p>\r\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">The Everett Public Schools, in accordance with its nondiscrimination policies, does not discriminate in its programs, facilities, or employment or educational opportunities on the basis of race, color, age, criminal record (inquiries only), disability, homelessness, sex/gender, gender identity, religion, national origin, ancestry, sexual orientation, genetics, or military status, and does not tolerate any form of retaliation or bias-based intimidation, threat, or harassment that demeans individuals&rsquo; dignity or interferes with their ability to learn or work.</span></em></p>\r\n<p>&nbsp;</p>","jobTypeName":"Full-time","positions":1,"payDisplay":1,"payMin":60000.00,"payMax":80000.00,"payTypeName":"","employerID":10687,"employerTypeID":20,"employerName":"Everett Public Schools","employerDescription":"","employerShowImage":0,"eoeStatement":"","requirements":null,"experienceRequired":null,"degreePreferred":0,"eligibleRequired":1,"degreeTypeName":"Not Provided","instructions":null,"internalQuestionsRequired":0,"employerAccountTypeID":21,"contactFirstName":"Dave O'Connor","contactLastName":null,"contactTitle":"Director of Communications/Records Access Officer","contactAddress1":"Everett High School","contactAddress2":null,"contactCity":null,"contactCountryID":0,"stateName":null,"countryName":null,"contactPostalCode":null,"contactPhone":"","contactFax":null,"contactEmail":"doconnor@everett.k12.ma.us","shiftType":"Full-Time","salaryCode":"Per Year","contactUserID":376267,"displayEmployer":"Everett High School","closeDate":"2050-01-01T00:00:00","timeZone":"Eastern Standard Time","internalCloseDate":"2050-01-01T00:00:00","employmentStartDateTBD":false,"activeEmployer":true},"jobCategories":[],"applicationQuestions":null,"jobBoards":[{"jobBoardName":"Everett Public Schools","jobBoardUrl":"https://everett.schoolspring.com"}],"jobLocations":[{"locationID":162448,"locationName":"Everett High School","displayLocation":"Everett, Massachusetts","latitude":42.4145,"longitude":-71.0441,"locationDescription":null,"locationShowImage":0}],"baseDomainURL":null,"jobApplicationId":null,"jobApplicationStatusId":null,"jobBoardDistrict":true,"formattedExternalCloseDate":"Posted until filled","formattedInternalCloseDate":"Posted until filled","isAtsJob":true,"jobApplicationDate":null}}